Instagram for Models

In one line, we wish to create an instagram like portal for fashion industry(Instagram for fashion)

Today, we see hundreds of people hitting the roads of glamour city, Mumbai, unaware of the fact that success is just an illusion here. 1 in thousands is lucky enough to get a chance and that too is not sure about how far it will go.

Why not create a platform where you can become a model overnight and that too without even spending a penny.

Linkedin a platform for IT professionals where people connect with peers and spread their network and thus get to know the best of the opportunities available.

Similarly, fashion industry is waiting to be disrupted. No need to walk around the film producers anymore to get launched. Let the producers get to know the best talents and reach you directly without any role of the middleman.


==============Problems that we're solving=============

  • A portal specifically for fashion industry where we can see the wardrobe of our favourite actors/actress.
  • Models can promote themselves/ network with the fashion industry leaders without spending a penny.
  • People won't need to create their niche websites to promote their products.
  • No need to spend on marketing of the product, spend only when you get a sale.
  • Only interested people will be viewing your wardrobe, so we can provide a database of the interested users to the sellers.
  • E-commerce sites promote the products that're most viewed so a wide range of products is always undersold (very less sale) 
  • A better UI/UX thus ensuring better user involvement.



=============Roadmap=================

  • Create a BtoB portal for the producers/directors to manage/ select star cast for the roles in their next movie.
  • Connecting with the filmstars to put their wardrobe/ dress of their next movie so as to inspire the latest fad.
  • Connect with local artists/ designers to put their collection online so as to reach the target market without any investment.(defining a policy so that no other platform can copy the designs/ collections)
  • Classification of the collection on the basis of marriage/ parties/ office-wear/summer collection/ winter collection etc. 
  • Experience window shopping online by uploading a pic of yours/ choosing the models similar to your physique and getting the recommendations based on your budget.



==============Unique value proposition==============

Existing fashion based portals doesn't have the required social media connectivity to connect the clients.

=============Unfair advantage==============

Internal connections in the fashion industry.

================Channel================

instagram, search engine, blogs, word of mouth, personal effective talks, tie ups with brands

============Competitors===============
 Roposo / Voonik

==========Cost structure===============

 Website development, marketing, SEO, SEM, articles, creative for social media etc.

=============Revenue streams=============

Referrals or affiliate, launch of latest attires


===========Clients================

  • film industry=> how to reach=> their marketing team.
  • wannabe models => upload your gallery in your best collection. 
  • upcoming movie => marketing an upcoming movie with its awesome attires.
  • complete attires for marriages => connect with the best designers.
  • dating industry => people who go on date.


Career/genre based customer classification:

  • students => biggest market to tap.= => cheap and awesome.
  • IT industrialists => manage your personal wardrobe => its most important to present yourself => for meeting, parties, office on a daily basis.
  • fashion designers => promote themselves.
  • sports: => see the wardrobe of the best players.
  • girls => impress by your wardrobe.



==================Exclusive features================



  • Free chat option => talk to your favourite designers 
  • Your next purchase => mark the item you like to buy next.
  • Suggestions => Recommended collection
  • Trending => See what others are buying.
  • Customised wardrobe => Complete attire in your budget: enter a budget and get an attire in that budget.
  • Targeting => look the best devoid of your physical traits.
  • Astro suggestions => which color suits you the best.
  • Classification by styles => ancient, modern etc. 
  • launch of special designs exclusively on our platform.
Location: Mumbai, Maharashtra, India

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